Every UX Battle Is Won Before It’s Ever Designed
THE EUREKA MOMENT
From Wikipedia:
The eureka effect (also known as the aha! moment or eureka moment) refers to the common human experience of suddenly understanding a previously incomprehensible problem or concept. Some research describes the aha! effect (also known as insight or epiphany) as a memory advantage, but conflicting results exist as to where exactly it occurs in the brain, and it is difficult to predict under what circumstances one can predict an Aha! moment.
In this vlog, Ken Krutsch gives three eureka moment anecdotes from past projects.
End Note
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Ken Krutsch is Founder & President of Think. Code. Go. ®, the design studio within KRUTSCH. From concept to delivery, Think. Code. Go. specializes in designing consumer-facing apps and mini sites. We generate and execute ideas, finding opportunities for our clients to innovate. Because solving the right problem builds careers, organizations, and professional relationships.
