Read the recent New York Times piece featuring Allison Kaplan, editor in chief of Twin Cities Business and co-founder of Mother Of . In this exclusive interview, Allison explains her vision and reflects on the project's realization.
Mother Of Featured in the New York Times
01 | Think.
Think.
RESEARCH, DESIGN & USER EXPERIENCE
Client Proposal
Our clients had a major market insight and came to us with an opportunity: mothers of the bride or groom are critically overlooked by many leading brands. Together, we set out to capture an audience that no one else seemed interested in.
Our Solution
We knew that affiliate marketing was the name of the game. With this in mind, we drew up plans for a site with product page functionality and a strong, sleek design foundation.
Our clients thought that an expensive, fully-custom site was the only answer. But we had a different idea.
02 | Code.
PROTOTYPE, DEVELOPMENT & USER TESTING
Code.
Low-Code Development
The client came in thinking they needed a custom site. We saw a way to accomplish the same thing with a Shopify site and some JavaScript. Shopify facilitates affiliate marketing by offering app integration for third-party shopping platforms.
Low-Code Freedom
Shopify’s low-code, user-friendly interface makes it easy for non-technical employees to manage the site. This means the client can add dresses and blog posts on their own, at any time.
CLOUD SERVICES USED
03 | Go.
LAUNCH, PROMOTION & INTELLECTUAL PROPERTY
Go.
Branding
Mother Of's brand came to life in a subdued, classic and stylish look. In addition to their main site, we helped develop a brand guide to support other marketing efforts.
Launch
Mother Of's particular focus on affiliate marketing meant that we had to take a more intense approach to the Privacy Policy and Terms & Conditions. But our reliable IP partners were more than up to the task.
After rigorous testing and plans for routine maintenance, we supported Mother Of in one of Think. Code. Go.'s most successful client launches yet.
Timeline
HOW LONG DID IT TAKE?
4 weeks
5 weeks
in parallel, ongoing
This was the timeline for Mother Of. Your mileage may vary.
Ready to start?
Book an appointment to get the ball rolling.