Think. Code. Go. makes it a priority to learn about a company’s customer base and user experience to ensure the products it helps build and deploy are well researched and supported with evidence. This understanding of a company’s goals, wants, or needs are why clients come back again and again with new projects.

In this vlog, Ken Krutsch gives three eureka moment anecdotes from past projects.

We’ve made quite a few apps that work in lots of different ways.

When a client comes to us with an idea for app, the conversation eventually turns to: it's not 'an' app, it's three apps. The client usually assumes we mean iPhone and iPad, Android, and web-based for desktops.

Creating a great user experience takes a combination of leadership, customer insight, workflow analysis, visual design, and precise front-end coding, followed-up with careful user observation. It takes an experienced team that tips the scales in favor of skill-sets over dedicated employment.

Watch this vlog to discover how UX is everywhere through Think. Code. Go.’s 6 Principles of Usability.

We’ve made quite a few apps that work in lots of different ways. How do we design for iOS versus Android? We focus on accommodating platform differences while maintaining a cohesive feel and experience.

The most crucial first step when deciding to build an app is choosing if it will be a web app, native app, or hybrid app. In this vlog, Ken Krutsch shares the pros and cons of each app model.