Discover Strength
CASE STUDYTransform your workouts. Say goodbye to cookie-cutter gyms. With an evidence-based approach and personalized attention, Discover Strength can redefine the path to achieving your fitness goals.
Discover Strength
CASE STUDYTransform your workouts. Say goodbye to cookie-cutter gyms. With an evidence-based approach and personalized attention, Discover Strength can redefine the path to achieving your fitness goals.
01 | Think.
RESEARCH, DESIGN & USER EXPERIENCEThink.
Discovery Phase
Strong design starts with good user research. We delved deep into understanding Discover Strength’s client base and long-term franchise goals, keeping in mind their rapid expansion. Our focus was on emphasizing their evidence-based training regimens and their personalized workouts tailored to each individual's needs and goals.
Streamlining Strength
While working with their existing brand elements, we fine-tuned the content to create a more streamlined and intuitive user experience. The result? An engaging yet refined website that resonates with the target audience.
02 | Code.
PROTOTYPING, DEVELOPMENT & USER TESTINGCode.
Low-Code Freedom
KRUTSCH utilized the power of Squarespace to build the Discover Strength site with efficiency and future-proofing in mind. By leveraging Squarespace's low-code platform, we empowered Discover Strength’s less-technical team members to easily make updates and modifications, eliminating their reliance on KRUTSCH for routine maintenance. Our focus was to shoulder the heavy lifting, allowing Discover Strength the flexibility to manage their website to the extent that suits their preferences and needs.
Seamless Integration
Discover Strength had previously contracted a different agency to develop their scheduling widget, and the challenge of integrating it into the website fell into our team’s capable hands. At KRUTSCH, we thrive on adapting to a project's unique requirements and delivering guaranteed success, no matter the complexity.
03 | Go.
LAUNCH, PROMOTION & INTELLECTUAL PROPERTYGo.
Branding Within Constraints
We harnessed the power of Discover Strength’s established brand guidelines to deliver a redesign that is simplified, cleaner, and optimized for a time-conscious audience. Our aim was to create a user-friendly experience that eliminates unnecessary hurdles.
Launch & Ongoing Maintenance
To guarantee a successful launch, we will work closely with Discover Strength through a meticulous handoff process, ensuring a smooth domain transfer with zero hiccups. Additionally, they have expressed interest in a maintenance plan with our team, further cementing our ongoing partnership. At KRUTSCH, we prioritize the long-term goals and support of our clients.
Timeline
HOW LONG DID IT TAKE?
3 weeks
6.5 weeks
2.5 weeks
This was the timeline for Discover Strength. Your mileage may vary.
Ready to start?
Book an appointment to get the ball rolling.
