scroll.care

CASE STUDY

Finding personal care is daunting. scroll.care makes it easier for those in need and their loved ones to find trustworthy answers. Now anyone can get recommendations for carefully vetted providers by answering a few simple questions.

scroll.care

CASE STUDY

Finding personal care is daunting. scroll.care makes it easier for those in need and their loved ones to find trustworthy answers. Now anyone can get recommendations for carefully vetted providers by answering a few simple questions.

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01 | Think.

Think.

RESEARCH, DESIGN & USER EXPERIENCE

Client Proposal

As a care industry expert, our client knew that even seasoned family caregivers have a hard time finding new care providers – and newcomers find the process incredibly daunting. The client wanted to use their in-depth knowledge to help a wider audience than they could reach on their own.

Animation of the scroll.care site running on a phone. The user is shown navigating the the subscriber sign-in area

Our Solution

Our web app solution simplified the process of finding care by breaking a complex system into bite sized pieces. We also served a crucial second audience — care providers — by revamping the B2B portal as well.

Headshot of Renee Balcom, founder of scroll.care
“KRUTSCH took a vision and an idea through their system of ‘Think. Code. Go’ and brought it to life. It was an absolute pleasure to work with them. The designers listened to my thoughts and suggestions and far surpassed my expectations.”
— Renee Balcom (Founder, scroll.care)
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02 | Code.

PROTOTYPING, DEVELOPMENT & USER TESTING

Code.

Low-Code Development

We built the scroll.care app by layering a Squarespace site over several cloud-based services. Doing so resulted in less dev time, reduced costs and greater reliability.

  • We utilized Squarespace's "member areas" to split the app into a subscriber (searcher) area and provider profiles.

  • Our user flow and questionnaires ran through Typeform.

  • Customer databases are handled in Firestore.

  • Our client can easily manage those same databases with Retool.

  • A custom webpage displays subscriber care guides tailored specifically to them.

Animation of the scroll.care site running on a phone. The user is shown navigating to the triage assessment 
CLOUD SERVICES USED
Google Firebase logo
Squarespace logo
Typeform logo
Retool
Animation of the scroll.care site running on a phone. The user is shown navigating to the provider interest form

“Low Code,” Not “No Code”

Using cloud services for standard features reduced the amount of custom code that was needed for scroll.care. This in turn freed up the client's dev dollars, allowing our dev team to spend more time on custom features that make this tool more unique and functional.

Headshot of Renee Balcom, founder of scroll.care
“There were minor problems along the way which were sorted out quickly and efficiently. We are looking forward to working with KRUTSCH on future projects. You would be extremely unwise to overlook such a dedicated and professional team.”
— Renee Balcom (Founder, scroll.care)
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03 | Go.

LAUNCH, PROMOTION & INTELLECTUAL PROPERTY

Go.

Branding

All of our branding work for scroll.care was marked by an appeal to trustworthiness and simplicity. Our efforts included the naming process, logo design, photography direction and more.

Animation of the scroll.care site running on a phone. The user is shown searching the glossary

Launch

Before the app went live, we did a thorough review and rigorous testing. Afterward, we scheduled quarterly reviews for ongoing maintenance.

Headshot of Renee Balcom, founder of scroll.care
“After interviewing several design teams, I chose KRUTSCH Associates because they understood my mission and vision from the start. Their ability to draw that vision from my mind and turn it into reality as Scroll.care is remarkable. I cannot wait to do more work with the team at KRUTSCH.”
— Renee Balcom (Founder, scroll.care)

Timeline

HOW LONG DID IT TAKE?

24 weeks

ongoing

in parallel, ongoing

This was the timeline for scroll.care. Your mileage may vary.

Animated illustration of a project planning notebook, a mobile prototype and a desktop screen

Ready to start?

Book an appointment to get the ball rolling.