U Do It Legal

CASE STUDY

U Do It Legal provides custom legal packages that allow you to complete and understand your California Divorce, Parentage (Child Custody, Visitation, & Child Support), or Domestic Violence Restraining Order forms, cases, and applicable legal themes and processesーall at an affordable price.

U Do It Legal

CASE STUDY

U Do It Legal provides custom legal packages that allow you to complete and understand your California Divorce, Parentage (Child Custody, Visitation, & Child Support), or Domestic Violence Restraining Order forms, cases, and applicable legal themes and processesーall at an affordable price.

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01 | Think.

RESEARCH, DESIGN & USER EXPERIENCE

Think.


Client Proposal

The team at U Do It Legal wanted a self-service app to help low-income and lower-to-middle-class individuals navigate legal forms with a guided questionnaire.

Our Solution

To keep it simple for our users, we opted to use Squarespace as our base. Then we blended DocAssemble for questionnaires, Typeform for an initial assessment and Stripe for payments.

Animation of the U Do It Legal app running on a phone. The user is shown browsing the homepage
Headshot of Kelly Crabtree, co-founder of U Do It Legal
KRUTSCH is a professional, knowledgeable partner who prioritizes user experience and consistently delivers high-quality work. In addition, I’ve greatly appreciated that they lead a communicative and responsive design and development process.
— Kelly Crabtree (Co-Founder and COO, U Do It Legal)
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02 | Code.

PROTOTYPING, DEVELOPMENT & USER TESTING

Code.


Low-Code Development

Our low-code approach to U Do It Legal's app cut this project's timeline and budget in half compared to a fully custom solution. By blending commercially available cloud-based services with a popular CMS, we were able to launch faster and with more reliability.

Animation of the U Do It Legal app running on a phone. The user is shown browsing the page that covers divorce filing

Low-Code Freedom

A low-code approach means there won’t be any updates to worry about, and clients can handle everyday changes without the need for a developer.

Animation of the U Do It Legal app running on a phone. The user is shown selecting a new package of forms to purchase

“Low Code,” Not “No Code”

Low code is a strategy, not a limitation. By not spending our effort on basic infrastructure, our devs had more time to make improvements that mattered.

CLOUD SERVICES USED

Headshot of Kelly Crabtree, co-founder of U Do It Legal
As a non-technical founder, I particularly laud KRUTSCH for devising thorough explanations and instructional documents that are attuned to our lack of development and technical domain expertise. In doing so, they’ve kept us updated and knowledgeable of the work they’ve completed and, consequently, of our application’s inner workings.
— Kelly Crabtree (Co-Founder and COO, U Do It Legal)
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03 | Go.

LAUNCH, PROMOTION & INTELLECTUAL PROPERTY

Go.


Branding

With the client’s input and repeated iteration, we were able to launch U Do It Legal with a strong, cohesive brand identity. Custom illustrations and other design elements combine to create an intuitive and memorable experience.

Animation of the U Do It Legal app running on a phone. The user is shown browsing the page with the new user assessment

Launch

Once our review and testing process was complete, we were all officially ready for the first version to launch. Now we're using quarterly reviews to guide the ongoing maintenance.

Headshot of Kelly Crabtree, co-founder of U Do It Legal
I also praise KRUTSCH’s honesty and transparency, as they do not hesitate to lend their advice when they feel we are making development decisions that run counter to industry wisdom.
— Kelly Crabtree (Co-Founder and COO, U Do It Legal)

Timeline

HOW LONG DID IT TAKE?

19 weeks

ongoing

in parallel, ongoing

This was the timeline for U Do It Legal. Your mileage may vary.

Ready to start?

Book an appointment to get the ball rolling.